Swiss watchmaker Breguet has opened of its fourth boutique in South Korea.

The new boutique is located in the prestigious mall of Shinsegae Gang-Nam in Seoul and is open seven days a week.

The boutique’s inauguration earlier this month was attended by fifty journalists and customers who had the privilege to discover the universe of Breguet through an exhibition and private presentations. 

As guests learned more about the history and technological innovations of the brand, they also had the opportunity to take a closer look at the 2016 novelties, along with a selection of Grand Complication timepieces. 

The house of Breguet also highlighted one of its most distinctive crafts: engine-turned engraving. A specialized artisan was present during the event to share this unique decorative technique to the audience.