Bookajet, the UK-based charter and management company, has launched a new corporate image and added two more business aircraft to take its managed fleet to 12.

An Embraer Legacy 650 and an additional Raytheon Premier 1 light jet are the newest additions, both of which are being managed for owners, based in the UK.

The new branding and logo has been introduced to reflect the company’s growing presence internationally, with aircraft now operating out of several European countries and the Middle East.

Bookajet was established in 2003 and has held a UK Aircraft Operator’s Certificate since 2006. Its head office at TAG Farnborough Airport is complemented by bases in Italy, Russia and the Netherlands.

“We have built a strong customer base, have a solid, recognised brand and felt it was time to renew our image with a new corporate design that reflects both our quality and enhanced international standing,” commented Jonathan Clements, Co-founder and Director of Bookajet. 

“We are pleased to have continued our managed fleet expansion through some tough market conditions which have challenged some of the larger organisations. We anticipate that consolidation within the industry will continue, but our focus has always been to build a robust, professional business, targeting key geographical markets that stimulate our growth.”

“Our charter business has performed better than expected these past 18 months with an equal split of clients flying for leisure and business,” he added.

The Bookajet charter fleet features various types of aircraft including the Cessna Citation XLS, Citation Sovereign and CJ2; Dassault 7X, 900 and 2000, plus three Premier 1s.