Chopard’s exclusive Green Carpet high jewellery pieces went on show at the Swiss watch and jewellery firm’s flagship boutique in The Dubai Mall in Dubai, UAE.

The new creations, which were unveiled earlier this year, are the latest initiative in the brand’s “Journey to Sustainable Luxury”. 

They were presented by Chopard Co-President and Artistic Director Caroline Scheufele along with Livia Firth, Founder and Creative Director of Eco Age, at the mall.

Launched in 2013 in partnership with Eco-Age, The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people in its supply chain who are all too often overlooked. An exciting and ambitious multi-year programme, it has now delivered global market leadership and differentiation from competitors. 

This year at the Cannes Film Festival Chopard announced its next significant stage in the journey with a partnership with Gemfields. By partnering with Gemfields, Chopard can set an example of best practice in the mining of coloured gemstones, demonstrate leadership in the forging of industry alliances and continue to support local communities in the most remote regions where these extremely rare raw materials are mined.

To celebrate the beginning of this new phase of the journey, Chopard unveiled a capsule collection of Green Carpet high jewellery within its Red Carpet Collection. The unveiling took place at the Cannes Film Festival in May and included responsibly sourced emeralds in Chopard’s Green Carpet Collection for the very first time.

These beautiful Green Carpet creations were debuted on the famous red carpet by Julianne Moore. Julianne, who has walked the Green Carpet Challenge before, wore the incredible statement earrings along with a ring, both crafted in Fairmined certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices.

Chopad continues to strengthen this relationship as it launches new Green Carpet creations of High Jewellery at the Venice Film Festival 2016. The incredible new pieces feature responsibly sourced emeralds, showcasing the marriage of ethics and aesthetics. 


THE JOURNEY 

Chopard’s ‘Journey’ began with a world first that saw it forge a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM).  Chopard became the world’s first watch and luxury jewellery company to support and enable gold mining communities to reach Fairmined certification and provide training, social welfare and environmental support. To date, two mines in Latin America (in Colombia and Bolivia) have now achieved Fairmined certification through Chopard’s direct support. 

Over the last three years, Chopard has continued to build on its promise, achieving a number of landmark steps including creating the incredible Green Carpet Collection of High Jewellery using only sustainably sourced and traceable precious materials; the Palme Verte Collection, the first diffusion line in Fairmined gold; the world’s first watches in Fairmined gold in the LUC Collection; not forgetting the Palme d’Or which has been crafted from Fairmined gold since 2014.

 “It is a bold commitment, but one that we must pursue if we are to make a difference to the lives of people who make our business possible.” said Karl Friedrich Scheufele, Co-President of Chopard. 

Caroline Scheufele said: “We are so proud of what we have achieved so far with our Journey to Sustainable Luxury. It has been a challenging journey but the results are incredible. Chopard is defined by true luxury and today this means knowing where jewellery has come from and how it has been made - the hands behind the jewellery.”