Ten respected business leaders this week joined the dozens who have stepped forward in recent years to explain the value of business aviation to their companies as part of the No Plane No Gain advocacy campaign, jointly sponsored by the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association.

The leaders, all CEOs, are featured in a booklet – produced by the No Plane No Gain campaign, and updated for the coming year – titled Business Leaders on Business Aviation.

In the publication, each CEO offers a different testimonial about how his or her company’s use of a business airplane helps make the organisation more efficient, productive and successful.

The updated booklet – which is among the association’s most popular resources – was unveiled today at the No Plane No Gain Media Kick-Off Breakfast, prior to the opening of the NBAA 2016 Business Aviation Convention & Exhibition (NBAA-BACE), which runs through November 3 in Orlando, US.

“Over the years, we have seen increasing numbers of world-class business leaders raise their hands to testify to the value of business aviation,” says NBAA President and CEO Ed Bolen. “Their statements illustrate how business aviation helps companies of all sizes, all across the United States in meeting their business objectives.”

The updated booklet includes comments from the leaders of such recognised companies as Bissel, Taylor Guitars, Marvin Windows and Doors, Red Wing Shoe Company and a variety of others.

“Business aviation advances our consumer-focused core values,” notes Bissel CEO Mark Bissell in his testimonial. Taylor Guitars Co-Founder and CEO Kurt Listug adds that business aviation “is about working hard and staying fresh, and leading our company into the future. The work we do would be impossible without an aircraft.”

Mark Urdahl, CEO, Red Wing Shoe Company, states: “Our company plane has been a big part of making Red Wing Shoe Company a world-wide leader in purpose-built footwear, workwear and accessories.”

 “It has been enormously important to have some of our country’s most successful business leaders speak to the value of business aviation as part of the No Plane No Gain programme,” says Bolen. “Their voices have been a key component in our work to highlight how business aviation helps companies compete in a national and global marketplace.”

The No Plane No Gain advocacy campaign educates policymakers and opinion leaders about the value of business aviation to citizens, companies and communities across the US. The industry helps support more than a million jobs, generates over $200 billion in economic activity, serves as a transportation lifeline to communities with little or no airline service and supports a host of worthy humanitarian initiatives.