W Hotels Worldwide has made its debut in the US city of Las Vegas with the launch of the W Las Vegas.

W has transformed a 289-room tower within the SLS Las Vegas resort and casino, providing guests an elevated hotel-within-a-hotel experience, located on the emerging North End of the Vegas Strip. 

“If there are two things in this world that were truly made for each other, it’s W Hotels and Las Vegas,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Las Vegas will show guests a different side of the strip, offering an unexpected and irreverent twist on the typical Sin City experience.”

Built by Penta Building Group designed by Gensler in collaboration with AvroKO Hospitality Group, guests arrive at the welcome desk and are invited into the brand’s signature Living Room to mix and mingle. Evoking a sense of Vegas glamour, the Living Room bar was inspired by casino gaming tables, while intimate seating nooks nod to the hotel’s original mid-century incarnation as the Sahara. Behind the bar, a neon art “desert garden” by artist Keith Lemley dramatically transforms the space from day to night. 

The 289 rooms at W Las Vegas were designed by Philippe Starck in collaboration with Gensler. Each room features a cheeky interpretation of luxury hospitality that Starck is known for, as well as the signature W bedding and sumptuous Bliss bath amenities. Decidedly chic, the hotel’s 2,382 sq-ft Extreme Wow Suite designed by multi-talented artist Lenny Kravitz adorns the top of the tower, and is highlighted by a spacious balcony with sweeping mountain views. 

W Las Vegas remixes an iconic address with three floors of brand new, state-of-the-art meeting and event space.  

The rooftop Wet Deck is an elite oasis for guests, providing an intimate escape to see and be seen in a private cabana or at the destination bar.  Maximising its North Strip location, the Wet Deck offers panoramic views of the stratosphere and desert mountains, all from its discreet rooftop perch.  

Art from local and international muralists and photographers converge to make the space unique.  The Away Spa, located on the hotel’s second floor, offers signature spa treatments for guests to detox (before a welcomed retox).  Designed in pure white, playful elements such as large faux-pearl key rings, lockers featuring bright pink interiors, and artful hand sculptures, add a touch of whimsy.  Fit, the 24-hour fitness centre at W Las Vegas, offers access to state-of-the-art fitness equipment in an energetic space.

Guests of W Las Vegas will be able to indulge in award-winning restaurants throughout SLS Las Vegas. The property boasts seven eateries, including on-site coffee shop The Perq; Northside Café & Chinese Kitchen which is available 24 hours a day; Bazaar Meat by José Andrés; Katsuya; Cleo; 800 Degrees Neapolitan Pizzeria; and Umami Burger, Beer Garden & Sports Book.

For W guests, the most coveted nightlife experiences are just an elevator ride away at SLS Las Vegas including The Sayers Club, Foxtail Nightclub and The Foundry. 

SLS Las Vegas is a resort and casino with more than 1,300 guest rooms and suites in two distinctive towers, 80,000 square feet of meeting space and a collection of acclaimed restaurant and nightlife brands.