Swiss watchmaker Longines unveiled a new watch in Equestrian Collection during the Longines Masters of Paris, which was held earlier this month.

The new watch was unveiled in its new Parisian boutique located at the Rue Faubourg St-Honoré in the very heart of the French capital, in the presence of some of the world’s best riders. 

Longines Ambassador of Elegance and winner of the Longines Speed Challenge in Los Angeles in 2014 Jane Richard Philips, the Rio Olympic gold medalists, Roger-Yves Bost, Pénélope Leprevost and Philippe Rozier, Harrie Smolders, Jérôme Guéry, Camille Condé Ferreira and the young American riders Audrey Coulter and Lucy Davis were on hand for the presentation of this watch. 

The French riders then went to the Palais de l’Elysée to be decorated with the Légion d’honneur, in commemoration of their outstanding performance in Rio this summer.

The Longines Equestrian Collection is a tribute to the deep bonds Longines has forged with the sport and take its inspiration from symbolic elements of this environment. 

The new model presented in Paris repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes. In addition, this horse is native to the historical Swiss Jura area, a region that is dear to the winged hourglass brand since it is also the region where Longines was founded.

This timepiece was also the official watch for the Longines Masters of Paris, a high-level show jumping event, which took place from December 1 to 4. 

The brand also lent its name to the Longines Speed Challenge and the Longines Grand Prix.