The UAE-based Ahmed Seddiqi & Sons has added Bulgari to its portfolio and will be launching the Italian brand’s latest jewellery and watch collections under a partnership with Bulgari Middle East.

“We are delighted to welcome Bulgari to our portfolio of brands under the Ahmed Seddiqi & Sons group and unveil the latest and most iconic collections to our clients in Dubai. In the hopes of opening the gateway to a prestigious and long partnership, together with Bulgari, we are pleased to invite customers to experience the luxury associated with the brand’s legacy,” said Abdulhamied Ahmed Seddiqi, Vice Chairman, Ahmed Seddiqi & Sons.

Seddiqui, the Middle East’s largest Swiss watch retailer, said the boutiques will be located across various prominent shopping malls and hotels across Dubai including Atlantis, Four Seasons, Wafi Mall, Mall of the Emirates and City Centre Mirdif.

Bulgari’s latest creations include the Serpenti Incantati, Serpenti Spiga and Serpenti five-coil Tubogas watches; the Piccola Lucea watch; the Diagono Magnesium chronograph; and Diva’s Dream high jewellery watch.

With integrated production facilities spread over four sites in the Swiss Jura mountains, Bulgari produces its watches entirely in-house.