Luxury residences at a landmark tower in London’s West End that is currently being refurbished are on offer to discerning investors across the GCC.

Built in 1966, Centre Point stands at the heart of West End, Central London’s most thriving shopping, cultural and business areas. Almacantar acquired the building in 2011 and now the iconic skyscraper is undergoing a transformation into 82 high-quality apartments with unrivalled panoramic views across the capital.

The apartments range from 1-bedroom to a 5-bedroom duplex penthouse. The interiors have been designed by Conran & Partners and combine the spirit of the building, with the equally vibrant and creative spirit of London today.  

Luxurious materials with the best in British craftsmanship and design have been combined to create these high-quality apartments. 

The residences are now being marketed across the GCC by the global property consultant Knight Frank, following a private launch in Dubai. 

The launch of the residences represents a major milestone in the transformation of Centre Point, which, when completed, will result in 82 luxury apartments, with a new square at the base of the skyscraper that will be surrounded by a restaurant and retail portfolio. 

As well as creating a link between Fitzrovia and Covent Garden, Centre Point will also benefit from the ‘Crossrail effect’, which continues to boost property prices. 

The first apartments offered to the GCC market feature the Vantage Collection, two 2,133-sq-ft three-bedroom apartments situated from floors 18-30, benefiting from their own private lifts and offering expansive views of other remarkable landmarks, including the Houses of Parliament, St Paul’s Cathedral and the City of London. 

Renowned British designers Conran and Partners have designed the apartments by combining the spirit of the building, the flare of the 1960s and the equally vibrant and creative spirit of London today. Luxurious materials, and the best in British craftsmanship and design, will truly make this address stand out. Centre Point will also include features akin to a luxury hotel including a spa and treatment rooms, a 30-m swimming pool, screening room, 24-hour security and concierge service. 

“The crossroad of Oxford Street and Tottenham Court Road stands at the centre of London's most ambitious infrastructure project for decades, the regeneration of the wider mid-town market on the back of Crossrail has led buyers to reassess a previously overlooked central London neighbourhood, says Liam Bailey, Partner, Global Head of Research, Knight Frank. 

“Centre Point is a landmark building from the 1960s - a powerful symbol of London’s style and creativity,” says Tim Bowder-Ridger, CEO and Senior Partner, Conran and Partners.

Our transformation of Centre Point’s identity for residential use celebrates the original architect’s design. Our inspiration has been taken from the geometry and texture of the façade and touches all aspects of the apartments and shared spaces.  We have sought to offer residents a tranquil oasis in what is otherwise a very busy part of the capital, while maximising the stunning, uninterrupted views.” 

Victoria Garrett, Partner, Head of International Project Marketing MENA, Knight Frank, says: “Centre Point is arguably one of Almacantar’s most ambitious schemes to date which involves the transformation of the iconic Grade II listed building. The tower will be transformed into 82 luxury apartments costing between £1.8 million and £55 million completing in Q3, 2017, delivering breathtaking views across the city of London. What is really exciting is the evolution of this central area right in the heart of London and that from a connectivity point of view it will be the only point at which Crossrail 1 and 2 will meet across London.”