The five-star Sheraton Grand Hotel, a new prime property on Sheikh Zayed Road in Dubai, UAE, opens its doors today.

Developed by Starwood Hotels & Resorts Worldwide in conjunction with the Abdulsalam Alrafi Group, the hotel signifies the first new-build opening for Sheraton in the city in over 30 years.

Located in the heart of the business and retail district, the 54-storey hotel is part of a three-tower, mixed-use development.

It will offer complimentary wi-fi throughout the 654 rooms, suites and premium serviced apartments, as well as a comprehensive business centre, a spa, fitness centre, rooftop swimming pool, three restaurant and lounge concepts and a Sheraton Club.

“Sheraton provides an opportunity for guests to experience the best of their destination with a like-minded community of travelers,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “The Sheraton Grand Hotel will aim to become a crossroads to Dubai, delivering authentic experiences to the city’s bustling business and social scene for global seekers and UAE residents alike.”

“We are thrilled to open this hotel that builds on the brand’s proud heritage as the sixth Sheraton in the Emirates and is our first-new build in Dubai in over 30 years,” said Michael Wale President, Starwood Hotels & Resorts, Europe, Africa & Middle East.

The property offers 416 guest rooms and 58 suites, including two Presidential Suites, as well as 180 premium serviced apartments, which range from one to three bedrooms, and offer a separate entrance to the main hotel lobby.

The design of the rooms conveys a sense of simplistic modern style, with a complementary colour palette and stylish light fittings and furnishings. All rooms are equipped with signature Sheraton amenities, including Sheraton Sweet Sleeper beds, LED TVs, tea and coffee-making facilities and comfortable work spaces - with magnificent views over Dubai.

The hotel’s business and meetings centre features six meeting rooms all with natural daylight and a ballroom, which can be used for conferences and events.

Also on hand will be a StarMeeting Concierge Service team, dedicated to adding that extra level of personalised service for any requests and queries, whether it is a meeting, event or private party.

Business travellers will also have an option to book the Sheraton Club, on the 31st floor, which gives complimentary access to refreshments throughout the day, and a quiet space to work and gather.

On the 52nd floor, the 1,000-sq-m Shine Spa offers nine spacious and separate-gender treatment rooms, and one couple’s suite. The spa also features a sauna and steam room, an ice fountain, an indoor vitality pool, as well as a relaxation area overlooking Dubai’s landmarks.

International guests and day-visitors can choose from a range of cuisines and dining experiences, which all feature Sheraton’s “nutrition color code” designed to maintain a healthy lifestyle.

Food and beverage offerings include Feast; Link@Sheraton Café in the lobby; and Dawn & Dusk, the rooftop pool and lounge.