Audi will kick off the New Year by showcasing a new concept car that combines the typical spaciousness of an SUV with the elegance of a coupé.

The Audi Q8 concept will be revealed the North American International Auto Show (NAIAS), which will be held from January 8 to 22 in Detroit, US.

The concept is a near-production study and represents a synthesis of the emotional styling of a coupé and the spaciousness that typifies an SUV, with all its variability. 

With this move, the premium brand says it is unlocking a “new segment for the full-size category”.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” declared Audi Head of Design Marc Lichte. “What’s more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.”

The study vehicle’s front end is imposing. The octagonal single-frame is considerably wider than that in Audi’s current production models. It is positioned well forward, with three-dimensional sculpting. 

Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post, and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels – typically quattro.