Lamborghini’s exclusive range of clothing and accessories for the winter are now available in the region, following the launch of the Middle East’s first Lamborghini fashion store in Dubai, UAE.

The high-end Collezione Automobili Lamborghini store offers a range of choice clothing and accessories from the Italian luxury sports car manufacturer as well as the brand’s first perfume.

Located at the Dubai Mall, the store was opened by Abdulaziz Al Rasheed Trading, a member of Saudi Arabia’s Al Rasheed Group, with retail assets in the GCC and Lebanon.

“The philosophy behind the fashion line is synonymous with the Italian brand and the traits of Lamborghini supersports cars – pure, cutting edge and visionary,” said Al Rasheed Group CEO Abdulaziz Al Rasheed.

“Dubai's strong appeal in the region as a city famed for the 'best of the best', makes it the perfect fit for Collezione Automobili Lamborghini stores, which we look to expand across the Middle East in the next few years. The location of our flagship store in the iconic Dubai Mall is fitting for one of Italy's most prestigious and internationally recognised brands."

“Our aim is to communicate the strength of our brand in terms of style, materials and cutting-edge design through our fashion and accessory collection,” said Boris Puddu, Head of Collezione Automobili Lamborghini based in Sant'Agata Bolognese, Italy.

“Lamborghini is the most desirable super sports car brand. The customers are part of an exclusive club of Lamborghini enthusiasts, wearing the philosophy of an Italian marque.”

The launch, on November 27, was further enhanced by a fashion show featuring the Automobili Lamborghini Fall-Winter Collection for 2014–2015, reflecting the core values of Lamborghini with superior quality and innovative fabrics, as well as featuring some of the design elements found in Lamborghini cars such as the distinctive hexagon theme.

“Lamborghini owners and enthusiasts in the UAE can now access clothing and accessories that reflect the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage,” Puddu concluded.

The store will sell the complete range of items, designed not only for Lamborghini owners but for the luxury consumer who values quality, style and elegance, according to the Italian marque.

Offering a total look for both men and children, exclusive accessories include carbon fiber bags and the brand’s first perfume: Lamborghini L, in four fragrances.