The SIHH 2017 (Salon International De La Haute Horlogerie) confirms that Baume & Mercier is positioned as closely as possible to the reality of the market. 

This is a year of promises kept. In the start of the year, the house is more justified than ever in offering premium products recognised throughout the world for their suitable positioning, perfectly in step with client expectations.

But establishing this philosophy does not keep the company from wanting to create a surprise for the trade fair: quite to the contrary! 

In setting the scene on its stand this year, Baume & Mercier was guided by the commitment to create emotion through an unforgettable experience. 

Year 2017 is a sport-minded one at Baume & Mercier. One will pick up on that even before one sets foot on the stand. An authentic Shelby Cobra Daytona Coupe occupies the central hall, announcing the 3rd year of the firm’s collaboration with Shelby American. The brand is launching the new edition of its Clifton Club Cobra on the trail of this iconic sports car.

The same quirky sportsman spirit is expressed throughout the stand, with walls hung with surprising decorative structures made of grids embedded with objects that represent the worlds of each of its collections. For Clifton Club and Cobra, the objects include a tennis racket, bike wheels, a surfboard, a race car driver's helmet, and so on... It might even remind one of models that one might have detached and constructed as a kid!

But the brand also keeps women in mind, setting the tone for ladies who visit the stand: 2017 is a sparkling, creative year for women at Baume & Mercier. The walls of their area reveal a breathtaking photo exhibition with a style that is somewhat unexpected for the brand, making the watch a true fashion accessory. 

With distinctive, pertinent universe in step with today's expectations, the Baume & Mercier stand reveals a palette of new products that should resonate with the current market conditions without ever compromising on its clients' dreams.