Bell & Ross, the ultimate reference in aviation watches, will participate in the Doha Jewellery & Watches Exhibition (DJWE) and unveil its latest collection along with the world's most prestigious and luxurious watch and jewellery brands.

The French luxury brand will be exhibiting at the event, which runs from February 20 to 25 at the Doha Exhibition and Convention Center (DECC), in co-operation with its longstanding local partner Al Majed Jewellery.

The story of Bell & Ross began at the end of the 20th century. With its Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches. 

During the Doha Watches & Jewellery Exhibition, fine mechanical lovers will enjoy to discover the ultra-sophisticated BR-X1 line and the new AeroGT car, an exclusive concept in between an aeroplane and a GT car, which comes with its two limited editions. 

Ladies who are looking for a poetic timepiece that enhance their femininity will admire the new BR-S Diamond Eagle, a mini Milky Way encapsulated in a watch. 

The Doha Jewellery and Watches Exhibition is an unprecedented artisan exhibition of the world’s most luxurious jewellery and watches.

Held annually in Qatar it attracts world renowned jewellers, watchmakers and exhibitors and jewellery enthusiasts. The aims of the exhibition are to demonstrate the latest trends in the industry today, and showcase the most magnificent gemstones and sophisticated timepieces in the world.