Chabi Nouri is to become Piaget's new CEO, taking over from Philippe Leopold-Metzger, who will retire from the position on March 31, 2017.

After a career of 36 years in the Richemont Group, Leopold-Metzger will become non-executive President of Piaget, thereby ensuring a smooth transition to his successor.

Under Leopold-Metzger's leadership, Piaget has developed very successful collections of watches and jewellery, built a strong network of 100 stores worldwide and invested significantly in its two fully integrated manufactures.

Johann Rupert, Richemont Executive Chairman commented: “On a day to day basis we will lose one of our most experimented (sic) and senior colleague this spring. Leopold-Metzger has contributed so much to the development of his maison and Richemont as a whole during his tenure as Chief Executive of Piaget. I want to thank him most sincerely for his significant involvement in transforming the Maison into the much broader-based business that we see today. We wish him every success and a long, active and happy life. His knowledge of the business will be extremely hard to replace although we will continue to draw on his expertise in the future”.

Nouri is currently Managing Director for Marketing & Sales at Piaget, having joined in 2014. She will become CEO of Piaget on April 1. Prior to joining Piaget, Nouri spent six years at British American Tobacco as Worldwide Director for the brand Vogue and more recently as Marketing and Sales Director for Switzerland and Austria. She had previously worked for 10 years at Cartier, of which eight at headquarters as Jewellery and High Jewellery Group Manager, International Retail Manager and Merchandising Manager.

Nouri has already had a strong impact, in particular in redeveloping successfully the jewellery business and repositioning the brand. While capitalising on its history and unique heritage; as well as leveraging its development strategy across the world and launch a new managerial dynamic, she brings a unique perspective to the Maison Piaget thanks to her overall vision that is both strategic and operational. 

Nouri is characterised by her passion for the profession, her rare energy, the desire to share an exceptional adventure with her teams and Piaget Society consisting of the clients, ambassadors, friends of the Maison, artists and celebrities who enjoy congregating in a warm, elegant atmosphere to celebrate creative daring.