Mon, Feb 27, 2017
Montblanc has crafted a new limited edition car key for BMW, which allows drivers to open the door of the car at a distance and start or stop the engine without ever having to find the right button to press.
With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and can be worn three different ways.
The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”
This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.
For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5 cm by 2 cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
The key will be available this summer 2017 at BMW dealers.
-
200 brands on show at Jewellery & Watch Show
Tue, Oct 10, 2023 -
New Montblanc timepiece honours Minerva
Sun, Oct 8, 2023 -
OMEGA's latest Seamaster salutes Emirates Team New Zealand
Mon, Sep 18, 2023 -
Bulgari reveals six new creations at GWD
Sun, Sep 10, 2023 -
Watches and Wonders Geneva in April
Sun, Sep 10, 2023 -
Excalibur blazes a new trail in blue
Wed, Aug 30, 2023 -
Breitling opens largest boutique in Middle East
Wed, Aug 16, 2023 -
Fabergé adds new ring to Game of Thrones collection
Sun, Aug 13, 2023 -
Jaeger-LeCoultre offers sparkling new timepieces
Thu, Aug 10, 2023 -
OMEGA celebrates summer with pop-up boutiques
Thu, Aug 3, 2023 -
Audemars Piguet offers Royal Oak Selfwinding in white ceramic
Tue, Aug 1, 2023 -
OMEGA celebrates an icon with 11-watch collection
Tue, Jul 18, 2023 -
Dates announced for next Watches and Wonders Geneva
Mon, Jul 10, 2023 -
Breguet offers Marine Hora Mundi at Only Watch
Mon, Jul 3, 2023 -
OMEGA’s three new watches to time the world
Wed, Jun 14, 2023