Jean-Claude Biver, President of the Watches Division and President of the Board of Directors of Zenith, has announced the appointment of Julien Tornare as CEO of Zenith, effective May 1st, 2017. Tornare will report to Biver.

In this role, Tornare will be focusing on the renewal of Zenith, developing its markets and activating its marketing initiatives.

“Tornare’s strong international and commercial experience in watches will be crucial to the development of Zenith, which is enjoying renewed success since Baselworld and the launch of Defy El Primero 21,” Biver commented.

Tornare is an Economics graduate from the University of Geneva. In 2000, he joined the Vacheron Constantin watch brand, initially as head of the Swiss market and later as President of the North American market. Tornare directed Vacheron Constantin international sales from 2009 to 2011, and subsequently helped develop the Asia-Pacific region as Managing Director until April 2017.