Ulysse Nardin unveiled its latest timepieces at an exclusive launch event held at its boutique at Dubai Mall, in concert with local partner Bin Hendi.

The Swiss maison, which made its debut at SIHH this year, unveiled some of its newest watches for the first time exclusively for watch lovers from the region, who are reputed to be among the world’s most discerning buyers of luxury goods.

Invitees were treated to an up-close-and-personal look at the latest creations from the brand’s manufacture in Le Locle, while learning a bit more about what makes a Ulysse Nardin timepiece a work of exceptional horological artistry.

“We are pleased to be able to present some of our latest and greatest creations to our numerous friends of the brand in the Middle East,” said Christophe Chorao, Managing Director, Ulysse Nardin Middle East. “Lovers of luxury watches in the Middle East are among our most valued and discerning buyers and we are glad to be able to bring the best of our collections right to where they are,” he said.

On display were the timepieces that turned heads at SIHH this year with their characteristic excellence in engineering and dynamic designs, including the Classico Manufacture, Jade Grand Feu, Marine Regatta, and the Marine Tourbillon, all of which are now available through the brands points of sale across the region.