Bentley Motors is trying out a new service designed to provide customers with a luxury Bentley car wherever they may be.

As the next step in the British carmaker’s luxury mobility strategy, ‘Bentley on demand’ enables customers to avoid the inconvenience and disruption of traditional rental car services.

This announcement comes just six months after the company’s successful trial with Filld, a mobile-app-based fuel-delivery service which affords owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.

Bentley on demand has been created to meet the expectations of owners who wish to drive a Bentley while travelling, or who desire a different Bentley for special occasions. 

Whether it is a Bentayga SUV for family adventures, or a Mulsanne Speed for luxurious dynamic drives, Bentley on demand offers the car to suit the customer’s requirements, providing a bespoke, connected, door-to-door service of the highest quality.


EXCLUSIVE SERVICE 

Bentley on demand is now available to existing Bentley owners as a concierge service via the Bentley Network app. Members simply download the app, validate their account, and choose a suitable Bentley from the extensive luxury fleet available.

Following a confirmation, a courteous reminder of the reservation will be sent an hour before delivery, and the member will receive another message to inform them of the concierge’s arrival with the car. The service is designed to ensure seamless delivery of the car to a convenient location, and minimal disruption to the Bentley Network member.

As part of the service, upon delivery the concierge will explain and demonstrate the car’s features. When the reservation has ended, the same Bentley concierge will meet the customer at their preferred location to collect the car.

In addition to the luxury and high performance that every Bentley owners expects, Bentley on demand offers its members a personalised, convenient and memorable experience.

Bentley Network members are invited to experience Bentley on demand via the exclusive Network app. The new service will be trialled in Los Angeles, New York and Dallas throughout the summer.