Italian luxury jewellery corporate group Damiani has opened a new boutique in The Dubai Mall, the world's largest luxury mall and a favourite destination for anyone travelling to the UAE.

In this shopping paradise, the Maison showcases its most sophisticated jewellery collections, complemented by a selection of glass artworks by Venini, a prestigious brand which is part of the Damiani Group.

Covering an area of approximately 550,000 sq m, The Dubai Mall offers the widest selection of international fashion, jewellery and designer brands, as well as state-of-the-art entertainment and more than 200 gourmet restaurants.

The boutiques contribute in creating an emotional journey that today Damiani is proudly part of. The Maison's boutique is like a treasure chest that holds the pure magic of high-end manufacturing excellence. Indeed, this elegant venue encompasses some of the brand's most precious creations, enchanting one-offs, such as the Juliette necklace and ring, the Vanità jewellery set, and the Marrakech necklace and earrings.

The boutique is a perfect addition to the impressive mall with its grand circular entrance that entices customers to experience the world of luxury. A play of transparencies gives passers-by a brief preview of the boutique's interior and its shimmering creations: precious stones mounted with exceptional skill by Damiani's master goldsmiths, give shape to beautifully wearable sculptures. Natural hues, from sand to dark bronze, define the boutique, while refined materials make for an ambience of the utmost elegance.

The space is fluid, attractive and well laid out. The furnishings and architectural details produce an effect of graceful elegance while a sequence of sinuous panels conceal two areas that are only revealed after a second glance: one is reserved for exceptional guests while the other showcases the artistic glassware by Venini, a brand acquired by Damiani in 2016.

“Having a store at The Dubai Mall was a strategic decision. This mall has become the leading international destination for luxury shopping, recording close to 100 million visitors per year. Being present here means being at the center of the world and reaching the top end of the international market. Dubai is a favourite destination among wealthy tourists and business people alike and the new crossroads of luxury. Manufacturing excellence and high quality materials make Damiani's jewellery and Venini's masterpieces absolutely attractive,” says Guido Damiani, Chairman of the Damiani Group.

In this spectacular luxury destination, Damiani brings together the perfect encounter between the goldsmith's and the glassmaker's art. Because all-Italian craftsmanship and creativity represent a unique heritage that the Damiani Group proudly exports around the world.