British luxury sports carmaker McLaren has delivered a striking, one-of-kind McLaren 720S decked in flamboyant purple, to a wealthy customer in the US.

The Bespoke division of McLaren Special Operations (MSO) crafted the supercar to the specification of entrepreneur and philanthropist Michael Fux.  

McLaren Chief Executive Officer Mike Flewitt presented the car to Fux, ahead of it being displayed at the Pebble Beach Concours d’Elegance in Monterey, California.

The exterior paint colour immediately identifies the car as being designed to order, a service available to all McLaren customers through MSO.  

Named Fux Fuchsia, the colour was created for Fux by Rolls-Royce Motor Cars and subsequently redeveloped by MSO.

Fux will retain exclusive rights to its use on any other McLaren vehicle.

“Challenging the art of the possible to meet the most demanding customer requirements and then delivering beyond expectations are integral to the service that McLaren Special Operations offers,” commented Jolyon Nash, McLaren Automotive Executive Director, Global Sales and Marketing. “MSO provides McLaren owners with virtually limitless possibilities to tailor a car exactly to their needs and tastes; unique paint colours and finishes, custom leather and stitching and exotic materials are all available within a bespoke commission, while beyond this there are opportunities all the way up to complete vehicles designed to individual specification.”

The distinctive hue also features as a detail on the lightweight wheels, contrasting with the platinum finish of the alloy. Inside the car, door appliqués, a pinstripe on the steering wheel and even the rear-view mirror are all in body colour, providing highlights of fuchsia in a cabin that is otherwise resplendent from headlining to cup holder – and almost everything in between – in MSO Bespoke white leather with white stitching. White Alcantara floor mats, again with white stitching, complete the theme.

In addition to the bespoke elements of the vehicle, the exhaust and window surrounds are in Stealth grey finish and carbon fibre components from the MSO Defined range have also been specified.  

Fux is said to have 130 luxury cars, many of which are finished in customised colours. These include 25 Ferraris, 12 Porsches, 11 Aston Martins and six Rolls-Royces, plus a McLaren 12C, 12C Spider and P1, finished in orange, purple and green respectively. 

While MSO does not reveal prices of its bespoke commissions, a McLaren 720S in luxury specification is priced from £218,020 ($280,000) in the UK.

The final event of the Monterey Car Week, the Pebble Beach Concours d’Elegance is being held today (Sunday).