Mercedes-Benz yesterday launched its flagship S-Class luxury saloon in the Middle East at an event in Abu Dhabi, UAE. 

Held at the Manarat Al Saadiyat, the event showcased the exceptional intelligence, comfort and luxury of the new 2018 model. 

The event, attended by more than 200 VIP customers, influencers and media, comprised experiential zones that immersed guests in the superior elements and features of the saloon. 

Audiences were treated to an extravagant grandstand visual display leading up to the reveal of the new S-Class. 

A presentation by Mark De Haes, President and CEO at Mercedes-Benz Cars Middle highlighted the flagship model’s innovative capabilities and the brand’s exciting new ventures that are reinventing the future of cars and creating new mobility solutions. 

Commenting on the launch, Lennart Mueller-Teut, Head of Marketing and Communications, Mercedes-Benz Cars Middle East, said: “Throughout its lifetime the Mercedes-Benz S-Class has been at the pinnacle of automotive engineering and an undisputed status symbol around the world.  We are delighted to introduce this latest version of a truly remarkable car, and to highlight the features that demonstrate why the new S-Class really is the best of the best.”

The 2018 model is the result of 114 years of pioneering evolution, making it unchallenged as the undisputed leader in automotive engineering. 

The new model takes autonomous driving to a new level with driver assistance systems and substantially expanded functionality that demonstrates the latest automotive technology. 

Intelligence in the new S-Class is matched equally with comfort and world-first wellness features that include in-seat massage options, temperature control, interior cabin climate control, and mood enhancing light and sound options. 

Luxury is evident in every detail of the latest model, from the finest quality interior craftsmanship to the exclusive exterior design that includes stylish chrome finishes and distinctive Multibeam LED headlights with three unique torches of light. 

Test drives are now available for customers to experience first-hand the intelligence and comfort features of the car. 

The new S-Class will be available in different model variants in the GCC and Levant markets. These include the S 450 (from $109,950), the S560 (from $133,700), the S 560 4MATIC (from $137,350), the AMG S 63 4MATIC+ (from $174,950), the AMG S 65 (from $237,000), and the Maybach S 650 (from $209,300).

The S450, S 450 4MATIC, S 560 4MATIC, and AMG S 63 4MATIC+ are available now while the S 560, AMG S 65 and Maybach S 650 go on sale in November.