Katia Bassi has joined Lamborghini as Chief Marketing Officer and a member of the board.

In her new role, Bassi will be responsible globally for the strategic direction of the brand, marketing, partnerships, and co-branding.  

She will report to Chairman and Chief Executive Officer Stefano Domenicali.

“We are a passionate group of people creating exceptional sports cars. I see the same passion and commitment to excellence in Katia Bassi which is why I'm delighted to welcome her to the company,” says Domenicali.

“I am honoured to join Lamborghini and work with Stefano Domenicali and the global team, who is bringing the company to the next level, enriching the customer experience. I’m ready for the challenge to surpass the extremely high levels of expectation from around the world in building on the company’s strong DNA and brand identity.” 

The first woman ever to join the Italian sports carmaker’s board, Bassi joins Lamborghini from Aston Martin where she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands. Prior to this, she held positions at National Basketball Association (NBA) in Italy, at the Italian football club Inter Milan, and at Ferrari.

Last year, Lamborghini’s turnover exceeded €900 million ($1.07 billion) for the first time in its history, while worldwide sales rose 7 per cent to 3,457 cars, marking the sixth consecutive year of growth. 

The Italian super sports carmaker is doubling the size of its factory in Sant'Agata Bolognese in readiness for the arrival of the Urus Super SUV in 2018. 

The new facility will be ready in December 2017.