Princess Yachts of the UK has partnered with MedAire to launch Princess Lifeline, a 24/7 SOS service that will give all new Princess yachts and their owners access to medical and security assistance, wherever they are in the world. 

Every Princess yacht now comes with a 2-year Princess Lifeline cover as standard for the well-being of its customers and their guests whilst aboard.  It provides round-the-clock global access to medical and travel safety experts, real-time travel safety information and primary contact throughout your trip.  For the luxury yacht market, it is an exceptional level of customer service that has never before been included as part of a yacht purchase.

Ahead of embarking on a trip customers can contact Princess Lifeline for medical and safety recommendations as well as geographic-specific travel risk intelligence, or can call to receive immediate medical assistance while at sea or ashore. 

From advice on how to treat the ill and injured, how to utilise onboard medical resources, arranging transport and appointments at onshore medical facilities and even managing medical fees or advising required vaccinations before travelling the service powered by MedAire will make it easier to ensure the safety and wellbeing of all guests and crew, the yachtbuilder says.

Antony Sheriff, Executive Chairman for Princess Yachts said of the partnership: "At Princess Yachts we prides ourselves on providing the best service for our owners - from design through to delivery, and the well-being of our customers is paramount. The partnership with MedAire will not only ensure all our owners and crews have access to the best medical and security advice and support, but will help guarantee our customers have an exceptional experience onboard their yacht, wherever they are in the world." 

Steven Bates, Managing Director of Europe for MedAire added: "On average we handle over 1,500 yachting specific health and safety incidents a year so a dedicated partnership with Princess makes perfect sense. We can now offer Princess customers a tailored service through Princess Lifeline to ensure both crew and guests have the best, and safest, experience possible."

Plymouth-based Princess Yachts offers a range of Flybridge motor yachts, V Class sports yachts, S Class sportbridge yachts and M Class superyachts.