Audemars Piguet has officially opened its re-designed boutique in Bahrain together with partners Asia Jewellers.

Located in Moda Mall’s Jewellery Court, the boutique was opened in the presence of Jasmine Audemars, chairwoman of the board; Olivier Audemars, vice chairman of the board; and Nicolas Garzouzi, CEO Middle East, Audemars Piguet.

The boutique is reflective of the brand’s DNA and values, linking its 142-year heritage to the history of Vallée de Joux, while illustrating its mastery in fine watchmaking.

Re-designed to align with the new global aesthetic, the elegant concept captures Audemars Piguet’s core values: origins, artistry and extraordinary relationships, a statement said.

The blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.

“We are pleased to invite our customers to discover the Audemars Piguet tradition, craftsmanship and watchmaking savoir-faire in our newly designed boutique. The concept makes for a welcoming and warm environment and stands to further strengthen our visibility in Bahrain, and within the wider region,” said Garzouzi on the occasion of the opening.

Emblematic timepieces as well as pieces from the new collection will be showcased in the boutique for watch enthusiasts and collectors to enjoy the new Audemars Piguet “Home away from Home”, it said.