Automobili Lamborghini has launched its third model - the Lamborghini Urus, the first Super Sport Utility Vehicle, creating a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.

“The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of

intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.

The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available, a statement said.

It offers a 4WD system with active torque vectoring and four-wheel steering for perfect handling; carbon ceramic brakes; adaptive air suspension and active roll stabilization for maximum safety and comfort.

The vehicle comes with up to six different driving modes + EGO mode available via ‘Tamburo’ driving dynamics selector.

Having made its world premier on December 4, the Urus will be available for purchase in the UAE in Q3 of 2018.