Dubai 

Renowned Swiss watchmaker Longines presented the first set of Dubai World Cup Carnival races, featuring a total of seven races, at the Meydan Racecourse recently.

The inaugural event of this year’s racing season was graced by Longines Ambassador of Elegance and illustrious Indian film actress Aishwarya Rai Bachchan.

Aishwarya also paid a visit to the Longines flagship boutique at the Dubai Mall during her stay in the city.

As Official Timekeeper and pillar partner of Meydan, Longines kicked off the exciting Dubai World Cup Carnival that leads up to one of the foremost equestrian events, the Dubai World Cup, dubbed the World’s Richest Race which will be held on March 31.

Longines Vice President and Head of International Marketing, Juan-Carlos Capelli was also present at the event.

The Official Watch of the event was a timepiece from The Longines Master Collection, featuring a sunray blue dial. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection and is complimented by a blue alligator strap.

Longines and equestrian sports

Longines’ commitment to equestrian sports dates back to more than a century, when the brand produced a chronograph engraved with a jockey and his mount. Today, Longines is an active partner of flat racing, show jumping, eventing, endurance, dressage and driving. In all these disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. The brand also shares the same values as equestrian sports: Elegance, Performance and Tradition; thus further strengthening its close bounds with theses sports.