Swarovski embraces a fresh and daring take for its Valentine’s Day 2018 collection that makes it relevant to everyone, at all times.

The romantic aesthetic is totally refreshed and renewed, says Creative Director Nathalie Colin. “Love conquers all, and love has so many facets. Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste. Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.”

The new Lifelong family lends a fashion perspective on the knot motif that symbolises everlasting love. Organic twists and turns reimagine the infinite flow of the knot while clear crystals are beautifully woven into the rose-gold and rhodium plated designs, as it shows on the bold two-toned cuff and the on-trend double ring. Bangles, chokers, pendants and rings also come in smaller proportions for a delicate, fine-jewelry spirit that can be layered or worn as dainty standalones.

Valentine’s iconic, the heart is brilliantly refreshed this season with the new Lovely range. Illuminated with pavé crystal, the open-heart designs are cute tokens of affection that can be elevated to a cool edge when paired with other pieces like the simple Attract chokers, which feature brilliant dangling Zirconia droplets. The combo ensures a feminine yet contemporary look.

New expression of its BrillianceForAll concept, Valentine’s Day campaign portrays real life couples, starring the queen of fashion influencers Chiara Ferragni and her fiancé Fedez, Malaika Firth and Nate Gill. As for brand ambassador Karlie Kloss, she is captured with Spanish male model Andres Velenconso as a continuation of their campaign duo initiated since Valentine’s 2017.