Richard Mille, an eponymous brand of luxury Swiss watches, has announced the opening of its flagship store in Riyadh, Saudi Arabia.

The boutique is located on Prince Mohamed Bin Abdul Aziz Street (also known as Al Tahlia Street), home to a vibrant urban community and one of the most exclusive luxury retail destinations in Saudi Arabia.

The new boutique follows the recent opening of the brand's first boutique in Jeddah.

“In our regional strategy of going from a multi-brand environment to a network of Richard Mille Boutiques, it was time to have a Richard Mille landmark in Riyadh and offer our clients and potential clientele the possibility to experience the brand in their own country. Our presence both in Jeddah and Riyadh since 2009 has allowed us to understand Saudi’s refined sense of luxury and to build on their knowledge of Richard Mille. They now have a space where to experience the brand and our highest quality of service,” said Peter Harrison, CEO Richard Mille Europe, Middle-East and Africa.

The newly opened boutique showcases a complete range of Richard Mille timepieces, from sports watches to highly complicated timepieces, new ladies’ collection, jewellery pieces and limited editions.

Visitors will experience an environment that embodies the codes of the brand, with light colours, exotic woods, leather and rich fabrics. Flawlessly crafted cracked glass juxtaposes the natural surfaces, and all carefully thought-out elements are enhanced by an intricate indirect lighting system. A VIP lounge will welcome the guests for a relaxing product discovery.

The Richard Mille Boutique is open from Saturday to Thursday.