The Audi A8 has been adjudged the “World Luxury Car 2018” at the World Car Awards held during the recent New York Auto Show.

This marks the ninth overall victory for the brand with the four rings at the World Car Awards.

The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.”

In their decision, the 82 jury members from 24 countries assessed not only the emotional appeal, passenger comfort and safety, but also environmental aspects as well as driving performance, market relevance and price-performance ratio.

The Audi A8 prevailed against two competitors in the final elimination round.

“This award is a special honour for us and our flagship,” explained Peter Mertens, board member for development at Audi AG. “The new Audi A8 is an innovation driver for our entire industry. It sets new standards in automotive engineering with its innovative touch control system, consistent, broad electrification and the technical conditions for conditional automated driving.”

The Audi A8 is being built at the Neckarsulm site and will be available in dealerships in the Middle East starting from the end of April. In addition to its select materials and handcrafted-level build quality, its highlights include high-end equipment like the HD Matrix LED headlights with Audi laser light, dynamic all-wheel steering and the relaxation rear seat package with foot massage.