Honda Aircraft Company has expanded sales of the HondaJet to the Middle East with the appointment of Jetex Flight Support as an authorised sales representative based in Dubai, UAE.

Honda Aircraft made the announcement at the 2018 European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland, where the HondaJet Elite is making its world debut.

Jetex will represent Honda Aircraft's sales in the UAE, Saudi Arabia, Bahrain, Oman, Qatar, Lebanon, Pakistan, Jordan, Turkey and Kuwait. 

"With Honda's brand strength and recognition in the Middle East, we have received tremendous interest in the HondaJet Elite. We are proud to appoint Jetex Flight Support as HondaJet Middle East to provide our customers with a committed sales team in the region for the world's most advanced very light jet," said Honda Aircraft President and CEO Michimasa Fujino.

"We are proud to be chosen by Honda Aircraft Company and excited to add this new service," said Adel Mardini, CEO and President of Jetex.  "Jetex will leverage our global network and our experience as an FBO operator to offer unrivaled sales and support for HondaJet Elite in the region."

Honda Aircraft has established a worldwide dealer and authorised sales network to provide unsurpassed service and support for their customers. The authorised network spans territories in North America, Latin America, Europe and Asia. The HondaJet Elite is type certified by the US Federal Aviation Administration (FAA) and the European Aviation Safety Agency (EASA). The aircraft has inherited the aeronautical breakthroughs developed by Honda Aircraft and is the most efficient, quietest, fastest, furthest and highest-flying aircraft in its category.

HondaJet Elite is the second aircraft from Honda Aircraft Company. It is the fastest, furthest and highest-flying plane in its category.

The HondaJet Elite incorporates Honda Aircraft's many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, composite fuselage and a Natural Laminar Flow (NLF) fuselage nose and wing. These advancements contribute to the aircraft's superior performance and unparalleled efficiency as well as maximized fuselage space, making the aircraft's cabin the largest in its category with comfortable seating for up to seven passengers, including a pilot, a full service galley, a private lavatory with optional belted seat and an exclusive Bongiovi sound system.

Additionally, the HondaJet Elite sets the gold standard in safety and human-machine interface technology with an ergonomically designed cockpit and enhanced customized Garmin G3000 avionics suite.