Tue, Jun 12, 2018
Collecting its second design award this year, Swiss watch brand Rado has once again proven its status as a forward thinking player in the design world. This time the brand has received the prestigious 2018 Australian Good Design Award for the True Phospho - a collaboration with Swiss design studio Big-Game.
Competing in the Product Design category, the True Phospho was evaluated on criteria including design, innovation and impact.
The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous. Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.
Housed in a 40 mm matt black high-tech ceramic case with matching bracelet, the award-winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch.
The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.
The watch was produced in a limited edition of 1,003 pieces – 1,000 for the general public, and one for each of the Big-Game designers.
“At Rado, we are absolutely delighted to have won the prestigious Australian Good Design Award® for our collaboration with Big-Game. Our commitment to providing the very highest level of design we can is second to none and we are proud to be able to add another award to our collection,” commented Rado CEO Matthias Breschan.
-
A jewelry tribute to Noah’s Ark
Mon, Sep 26, 2016 -
Lottie Moss is the new Bulgari Ambassador
Mon, Sep 26, 2016 -
Lady 8 Flower watch offers spectacular vision
Sun, Sep 25, 2016 -
Versace rings ‘endless and unique’
Thu, Sep 22, 2016 -
Breguet boosts Korean presence
Wed, Sep 21, 2016 -
Emeralds dazzle in new Green Carpet creations
Wed, Sep 21, 2016 -
Iconic necklace inspires bejewelled bag
Tue, Sep 20, 2016 -
MB&F’s HM8 to make world debut in Dubai
Sun, Sep 18, 2016 -
Presage special edition makes GPHG shortlist
Sun, Sep 18, 2016 -
Top watch brands line up for Dubai’s SDGC
Sun, Sep 18, 2016 -
RJ unveils ‘skulls’ timepiece
Thu, Sep 15, 2016 -
Richemont expects H1 profits to fall 45pc
Wed, Sep 14, 2016 -
Luxury Newton bathtub goes white
Tue, Sep 13, 2016 -
$63m rock to turn into “crown jewel”
Sun, Sep 11, 2016 -
Luxury tailor Kiton teams up with Benetti
Sun, Sep 11, 2016