Tue, Jun 12, 2018
Collecting its second design award this year, Swiss watch brand Rado has once again proven its status as a forward thinking player in the design world. This time the brand has received the prestigious 2018 Australian Good Design Award for the True Phospho - a collaboration with Swiss design studio Big-Game.
Competing in the Product Design category, the True Phospho was evaluated on criteria including design, innovation and impact.
The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous. Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.
Housed in a 40 mm matt black high-tech ceramic case with matching bracelet, the award-winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch.
The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.
The watch was produced in a limited edition of 1,003 pieces – 1,000 for the general public, and one for each of the Big-Game designers.
“At Rado, we are absolutely delighted to have won the prestigious Australian Good Design Award® for our collaboration with Big-Game. Our commitment to providing the very highest level of design we can is second to none and we are proud to be able to add another award to our collection,” commented Rado CEO Matthias Breschan.
-
GCC luxury market poised to top $11bn in 2023
Tue, Mar 29, 2022 -
Joint mission: MoonSwatch launched
Thu, Mar 24, 2022 -
Cartier high jewellery dazzles Diriyah
Mon, Mar 21, 2022 -
Montblanc joins Ounass platform
Wed, Mar 16, 2022 -
Knights of the Round Table, a tale of legendary craft
Thu, Mar 3, 2022 -
OMEGA records history at Beijing Olympics
Thu, Feb 24, 2022 -
Dazzling JGT Dubai opens with 300 exhibitors
Wed, Feb 23, 2022 -
8 independent watchmakers join together for GWW
Wed, Feb 16, 2022 -
Vacheron Constantin opens Suite 1755 lounge in Dubai
Tue, Feb 15, 2022 -
150 lots at Christie's Dubai Watches auction
Wed, Feb 9, 2022 -
Beijing 2022 milestone for OMEGA
Sun, Feb 6, 2022 -
Recounting Boucheron's historic order
Tue, Jan 25, 2022 -
OMEGA joins space clean up mission
Sun, Jan 23, 2022 -
St Regis Saadiyat houses Anil Arjandas jewels
Tue, Jan 18, 2022 -
Bigger, brighter Constellation
Fri, Dec 17, 2021