Bentley Motors has chosen a name for its first ever sports utility vehicle (SUV), which will be revealed to the world later this year.

Called the Bentley Bentayga, the sector-defining SUV will introduce Bentley’s renowned modern British luxury to limitless destinations with an impressive combination of on- and off-road performance, the company says. 

The new name was revealed at the North American International Auto Show (NAIAS), in Detroit, US, which runs until January 25.

The natural world, along with the company’s founder, inspired its name. 

Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, the world’s largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.

Wolfgang Dürheimer, Chairman and CEO of Bentley Motors, comments: “Bentayga is a name that reflects what we know our SUV will do better than any other car in the world – combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments.”

Bentley says the SUV will be the most luxurious and powerful of its kind on the market, setting it apart from any other SUV, true to the brand’s hallmarks of luxury, performance, quality and craftsmanship.

The Bentley Bentayga will be revealed later in 2015, and go on sale in 2016. It will offer a range of engines, including a plug-in hybrid option for 2017.

Bentley Motors is one of the most sought after luxury car brands in the world. 

The company’s headquarters in Crewe is home to all of its operations including design, research and development, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. 

The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. 

It is also an example of high-value British manufacturing at its best.