The storied British house dunhill London has opened its Middle East chapter with the launch of its Dubai Mall store.

A masculine luxury shopping experience has been created blending the latest runway collections by Creative Director Mark Weston, alongside a new barber concept and private client services.

“The opening of our new flagship in The Dubai Mall is a strategic milestone as we build and share the new vision for dunhill and cement our position as the leading luxury British menswear brand.  We can now offer our customers an exceptional brand experience in the biggest shopping destination in the Middle East,” stated CEO Andrew Maag.

A new language of retail design builds an engaging visual conversation where engineering and craftsmanship are combined to create a masculine and contemporary space, through the interplay of bronzed brass and wood, together with leather and metal details, recognisable codes of the brands.

The dual-fronted store spans 360 sq m of retail experience with entrances on both Fashion Avenue and Fashion Boulevard leading to an open clean space, showcasing the best of British luxury menswear in an understated relevant and approachable way. The classicism and tradition of the formal collections are displayed alongside contemporary casual wear, leather goods and accessories showing the different facets of the dunhill man’s wardrobe.

A shoe area features in the centre of the store highlighting the extensive range of newly launched sneakers and handmade English shoes, alongside a tailoring room for unique bespoke and made-to-measure services.  Fine jewellery special edition sets of cufflinks, pens and iconic lighters are coordinated in display cases offering rare pieces exclusive to the Middle East.

An experience of understated luxury and relaxation is offered at the new dunhill barber, with tailored men’s grooming, shaving and local-inspired treatments. Private client services complete the elevated dunhill experience both in-and-out of store with personal shoppers, chauffeurs, tailoring specialists and exclusive products.