Bentley Motors, the British luxury automotive manufacturer, has appointed Fairtrade Auto Services as its official retail partner in Oman to provide sales and after-sales services in the sultanate.

The appointment of the retailer marks a new chapter for Bentley in Oman as it seeks to further strengthen its position in the country supported by the recent launches of much-anticipated models, including its Continental GT Coupe and Convertible, and its luxury SUV models Bentayga V8 and Bentayga Speed.

With Bentley Muscat coming under the management of Fairtrade Auto Service, customers will be able to access a dedicated team of Bentley sales and after-sales experts who will continue to deliver the highest levels of customer care, of which Bentley owners are accustomed to. The partnership between Bentley and Fairtrade Auto Services is active from April 1.

With decades of experience across the automotive and real estate industries, and, in particular, in-depth knowledge of working with luxury automotive brands through its existing partnership with Lamborghini, Fairtrade Auto Services holds extensive experience in the luxury car market and is perfectly positioned to boost Bentley’s presence in the sultanate, Bentley Motors said.

Stephen Reynolds, Regional Director for Bentley Middle East, Africa and India, said: “Oman is a key country for luxury automotive brands and is, therefore, an important market for Bentley. Our new partner, Fairtrade Auto Services, has committed to further strengthen customer relationships and maintain enhanced levels of luxury and performance. We are confident we have found the right partner in Fairtrade Auto Services, whose in-depth knowledge of the luxury automotive sector and successful track record in Oman creates a solid platform for the future success of the Bentley brand.”

Meanwhile, Faisal Al Lawati, Managing Director, Fairtrade Auto Services, commented: “We look forward to welcoming customers to our new facility, located in Al Khuwair, and offering a truly first-class Bentley experience. Our team of passionate and dedicated sales and after sales specialists will work to deliver a seamless transition, and ensure continuity for our esteemed customers here in Oman.”

The brand’s Bentayga luxury SUV has proved particularly popular across the region since its launch three years ago, whilst the all-new Continental GT is set to continue the model’s success story across the region, it said.

Bentley’s four-door Flying Spur and flagship Mulsanne models are renowned for delivering the ultimate combination of performance, comfort and luxury, it added.