British jeweller Graff Diamonds has unveiled a new line of bejewelled tassels that juxtapose dynamic design with a feminine aesthetic.

“The House of Graff is renowned for its pre-eminent craftsmanship, classic stone-led jewellery design and supreme gemstone sourcing expertise, and these distinctly feminine and dynamic tassel jewels showcase the very best of its atelier’s mastery,” a spokesman says.

Beaded jewellery is said to be the oldest form of decoration; the intricate adornment of a tassel pendant worn as a talisman, a sacred offering or a symbol of status, and remains a prevailing style of choice within unique jewellery today. 

Graff’s senior gemmologists spend many months selecting the jewels to incorporate into each tassel: a tantalising ruby and diamond necklace with accompanying earrings exemplifies the attention to detail required in the process of colour-matching gems.

The design of each tassel necklace is influenced by a central gemstone: a 10.03-carat cushion cut Colombian emerald, a 5.89-carat briolette diamond or 21.72-carat oval ruby cabochon will form the pinnacle of the necklace, from which perfectly matched gems seamlessly flow within the tassel. 

“Within the London atelier, the technique required to form each ornate tassel is masterfully perfected by a close collaboration between Graff’s designers and elite team of craftsmen. 

“Through meticulous attention to detail an exceptional three dimensional tassel is formed. Graff’s exemplary expertise ensures the central element, from which the finest diamonds, blazing rubies, or hypnotic emeralds cascade, creates a sculptural and tactile tassel of captivating jewels,” he explains.

A diamond company extraordinaire, Graff is involved in every stage of the jewellery making process - from the sourcing of each rough stone, right through to the cutting, polishing and final setting of each exquisite jewel. 

Throughout its history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff continues to push the boundaries of ever-greater innovation and excellence.