Rolls-Royce Motor Cars has built a one-off car which it says will set a new benchmark for luxury individualisation in the industry, and reaffirm that “Bespoke is Rolls-Royce”.

The bespoke car, named ‘Serenity’, celebrates the historical role played by silk as a symbol of regal and imperial power, and will be unveiled at next month’s Geneva International Motor Show in Switzerland.

Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car, says the UK luxury car maker, adding that the unique design “demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer”. 

The marque’s Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil interior.

The new car will be unveiled in Hall 6 of the Geneva International Motor Show on March 3 and will be on the stand for visitors to admire from March 5 to 15.