Supercar maker McLaren Automotive is appealing to people across the Middle East to reveal their “Black Swan Moment” – an event that was truly a landmark moment in regional history.

When it was discovered in 1697, the black swan became a symbol of a moment that completely changes the way we look at the world.

Everyone can get involved through social media by using #BlackSwanMoments.

It campaign was launched as part of the rollout of the newest car in the McLaren range, the McLaren Sports Series, which will sit below the 650S in the range, and will open McLaren up to wider range of customer.

McLaren owners in the Middle East helped McLaren develop the top three “Black Swan Moments” which cover sport, culture and politics.

The first is the formation of the UAE in 1971 which saw, through the leadership of the late Sheikh Zayed bin Sultan Al Nahyan, the previously opposing seven tribal sheikhdoms of the Trucial States come together as one.

The second is the launch of the Bahrain International Circuit in 2004, which was conceived as an integral part of the objective of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Deputy Supreme Commander, of increasing the awareness of Bahrai, and the broader Middle East.  The circuit’s launch in 2004 saw Bahrain host the first ever FIA Formula One World Championship event in the Middle East.

And the third is the Qatar Foundation for Education, Science and Community Development, founded in 1995 by Sheikh Hamad Bin Khalifa Al Thani, which spearheaded Qatar's drive to make itself a leader in education, science, community development and the arts in the region and beyond.  

“We are extremely excited about the latest car in the McLaren range, the eagerly anticipated McLaren Sports Series, which will sit below the 650S,” commented Ian Gorsuch, McLaren Automotive Regional Director for Middle East and Africa.

The #BlackSwanMoments conversation is also taking place worldwide, where over the coming months, McLaren will be releasing the stories behind some of the black swan moments that have shaped the history of McLaren and motoring, from Bruce McLaren's bold racing debut, to the pioneering innovations that resulted in victories both on and off the track.  These moments led the way for their next black swan moment - the McLaren Sports Series.

Premiering on the world stage very soon, the Sports Series will bring pure McLaren credentials to a whole new market.

As well as understanding how McLaren got to the Sports Series, they’re also going to explore black swan moments that have challenged beliefs and created the modern world around us, influencing design, fashion, technology and art.

Join the conversation using #BlackSwanMoments.

McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

Following its launch in 2010, McLaren Automotive launched the 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider.