Chopard's new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of the company.

Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. It is contemporary, refined and assertive.

Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

Bearing testament to Chopard's ethical approach, Alpine Eagle gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation – of which Karl-Friedrich Scheufele is a founding member.

"Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates. With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of environmental issues," Chopard says.