Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA

The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with Phil Popham, CEO, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater to invited guests. They were joined by Karl Hamer, CEO of Adamas Motors, Lotus’ retail partner in the UAE, plus other members of senior management from both companies.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966, starting next year.

Exclusivity is guaranteed, with production limited to a maximum of 130 cars.

The Evija’s arrival in the Gulf states is the latest leg of a world tour which began after the car was unveiled in London in July. It has already included Monterey Car Week in the US, and Japan Lotus Day.

Popham commented: “The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products. We believe the Evija will really appeal to Gulf customers.”

Lotus Dubai’s state-of-the-art facility  is located on Dubai’s Sheikh Zayed Road.