BMW’s all-new 7 Series will be launched across the Middle East later this year.

The new flagship sixth generation 7 Series will have its world premiere at the Frankfurt Motor Show in Germany in mid-September. 

Combining state-of-the-art comfort with dynamic agility and styling, the latest instalment of the sophisticated sedan will arrive in three luxury packages: Pure Excellence, M-Sport and Individual Design. 

Consistently amongst BMW Group’s best-selling vehicles, the new 7 Series will once again set new benchmarks within the premium segment when it arrives in showrooms later this year, according to the manufacturer. 

Offering innovative design and technology features both inside and out, luxury-conscious customers in the Middle East can look forward to enhanced refinement with elements such as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the Light Carpet and star-gazer-inspired panoramic glass “Sky Lounge” sun roof.  

Inside the vehicle, superior technology offers both driver and passenger extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a seven-inch Samsung tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. 

Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new Vitality Programme, which offers in-seat massage options. A Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new features. 

The refined model’s commitment to providing high-end technology continues on the exterior, as pioneering headlamp technology BMW Laser Light shines a light on the vehicle’s unrivalled design as it offers a high beam range of up to 600 m, double the length of regular LED (light emitting diode) headlamps. Driver and passengers alike can also look forward to the Sky Lounge, a panoramic glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six colours.

Proving that personalised innovation is as crucial as design and ambience, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to his/her preferred requirements, is said to create an ideal balance between sports performance and comfort. Similarly, the vehicle’s progressive driver assistance systems, including lane control assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres. 

The new model also comes armed with two comprehensively revised engines: the six-cylinder 740iLi and eight-cylinder 750iLi xDrive, with the latter accelerating from 0-100 kmph in just 4.4 seconds at 450 hp, and the six-cylinder equivalent offering an impressive 326 hp, with a maximum torque of 450 Nm at 1 380 rpm. 

The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130 kg lighter than its predecessor.

Johannes Seibert, Managing Director for BMW Group Middle East, says: “We are looking forward to launching the new 7 Series later this year.  With the Middle East being the third biggest market for 7 Series sales worldwide,  we are confident that the sixth generation of our flagship model with new levels of technology innovations,  contemporary design and improved comfort will set new benchmarks in the automotive luxury segment.”

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is a leading premium manufacturer of automobiles and motorcycles.