Well-heeled Arab tourists visiting the Austrian town of Kitzbühel have the choice of staying in a luxury Bentley branded mountain lodge that is located in the heart of this ritzy Alpine resort destination.

This new concept of living the Bentley essence in Europe opened its doors to welcome the European dealers and a selected group of VIPs and local residents.

Surrounded by breathtaking peaks and valleys while being nestled in one of the most exclusive Alpine hot spots, the full-serviced and luxuriously furnished chalet offers an unrivalled hideaway amid Kitzbühel and is now available for private bookings for customers and friends of the brand.

Robert Engstler, Regional Director Europe at Bentley Motors, comments: ‘The Bentley Lodge Kitzbühel has everything to become a class-of-its-own destination. One of the latest Bentley models will be available at all times for the guests and we are glad to offer various bespoke experiences such as fishing, hunting, horseback riding, skiing, tennis, golf and spa treatments.’

Bentley lodge is inspired by the techniques, the materials and the finishes that characterise Bentley’s renowned car interiors. The designers and architects combined regional, traditional and modernist designs and materials, injecting a little of the spirit of the British gentleman driver. The wood throughout the lodge is traditional Tyrolean stone pine wood while the natural stone comes from the Upper Tauern region.

“Every Bentley motor car is created, not merely assembled,” Engstler continues. “The interior of each car is trimmed with the finest supple leather, hand-finished wood veneers, gleaming metals and deep-pile carpets and at the Bentley Lodge Kitzbühel we give our customers the opportunity to experience these materials first hand and commission their very own Bentley.”

The historic building was originally the forester’s lodge and dates back to 1919, the same year that Bentley Motors was founded, and is now managed by Bentley Motors in partnership with hotelier Richard Hauser.

Bentley says the lodge is an ideal spot for private celebrations and especially during international events such as the Hahnenkammrace, the Alpenrallye, the ATP tennis tournament and many more. The Bentley Lodge is located right at the foot of the famous Ski-Downhill Race, the Hahnenkammrennen at the ‘Streif’ and only 500 m away from the Kitzbühel City Centre.

Bentley Motors is one of the most sought after luxury car brands in the world. The company’s headquarters in Crewe, UK, is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley.

The Bentley Lodge Kitzbuehl can now be booked on www.bentleymotorslodge.com.