Chopard has expanded its boutique located in the renowned Salhiya Complex in Kuwait City with a new VIP floor.

Trafalgar Company, Chopard partner’s and exclusive distributor in Kuwait decided to expand the current to further accommodate its guests with the creation of the private VIP floor.  


INTIMATE ATMOSPHERE 

Located in Salhiya Complex, in the midst of the commercial hub of Kuwait City, the new floor is accessible through a private elevator located within Salhiya boutique’s first floor, and will be solely dedicated to VIPs. 

Guests will be able to enjoy, in this private and exclusive area, an array of activities for ladies and gentlemen while discovering the beauty of Chopard’s jewelry and timepieces creations. 

Sharing his valuable thoughts on the opening of this new floor, Amer Al-Ansari, Managing Partner of Trafalgar Company, says: “To mention that Chopard is an important brand for Kuwait market is an understatement. We are blessed by the numerous brand lovers and admirers and continuously strive to host our guests in the most comfortable, rewarding and sophisticated way, similar to the warm welcoming that is granted to guests when visiting one’s private home”.

The new floor offers guests the choice of a get-together in the gents’ cigar lounge, a chef’s pantry which dishes out “exceptional delicacies” and a dedicated room where they can benefit from the valuable insight and expertise of a watchmaker.  

Salhiya boutique exhibits the brand’s new design concept designed by the famous French architect Thierry Despont for all Chopard boutiques worldwide. 

The boutique was refurbished under this new concept in 2011 and the new floor bears the same concept. 


CHOPARD 

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvilier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watches and jewellery creations, the house employs today 2,000 people worldwide. 

The company is independent, vertically integrated and involved in the entire process from the designs to the distribution through more than 1,600 points of sale and 152 dedicated boutiques. 

Over 30 different crafts are practiced in 3 manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as the “Happy Diamonds”, “Happy Sport” and “Mille Miglia” collections. 

The firm is also highly recognized for its fine watchmaking and manufacture expertise expressed in the LUC collection. 

According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. 

Trafalgar is a luxury retailer with 21 specialised boutiques in Kuwait and over 43 years of operating expertise. From its humble beginnings in 1972, Trafalgar continues to build in popularity as it provides its customers the best in fine jewellery, watches and couture.