Swiss watch and jewellery house Chopard together with Ahmed Seddiqi & Sons recently held an exclusive event in Dubai, UAE, to share the spirit of its Happy Diamonds Collection with their guests. 

The party was held at the Mine Art Gallery, a contemporary, unconventional art space located in Al Quoz industrial area. 

The event was sparkling and spirited, animated by activities through which guests could propel themselves in the twirling world of Chopard’s Happy Diamonds Collection. 

A lively female DJ guided guests’ dance steps, embodying the very feeling of freedom that surrounds the carefree spirit of this iconic collection. 

Throughout the energetic party, guests delighted in cocktail bites, photos and games. 

Ever since its creation, Chopard Happy Diamonds Collection has distinguished itself by the joyful swirl of precious dancing diamonds.

Delicate and timeless, yet daring and modern, the collection portrays independent personalities: seizing the moment and living their lives to the fullest, today’s young women are blessed with a contagious cheerfulness that makes them radiant. 

Firmly committed to innovation and unceasingly renewed creativity, the Geneva-based manufacture launched its new Happy Diamonds jewelry and watches creations during the 2015 Baselworld watch and jewellery fair.


A NEW VISION 

The latest Happy Diamonds jewelry collection is inspired by nature and represents pop art inspired flowers with a modern twist. The floral Happy Diamonds Collection comprises a pendant, ring and earrings in 18-karat White or Rose gold. 

Also, Chopard’s most iconic collection has similarly nurtured in the past a passion for hearts. Its Happy Hearts Collection likewise acquired a new look when Chopard revisited this love collection by combining its lucky charm, the heart, with precious colours. Henceforth, the traditionally openwork hearts have now become “solid” turquoise, onyx or mother-of-pearl hearts placed along slim White or Rose gold chains. 

The playful spirit of the Happy Diamonds Collection is also found in the Happy Diamonds signature design watches where mobile and free of all settings, diamonds dance joyfully between two sapphire crystals.

ROOTS

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvilier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watches and jewellery creations, the house employs today 2,000 people worldwide. 

The company is independent, vertically integrated and involved in the entire process from the designs to the distribution through more than 1,600 points of sale and 152 dedicated boutiques. 

Over 30 different crafts are practiced in three manufacturing sites with a strong emphasis on in-house training. 

Chopard has built its reputation on iconic collections such as the “Happy Diamonds”, “Happy Sport” and “Mille Miglia” collections. The firm is also highly recognised for its fine watchmaking and manufacture expertise expressed in the LUC collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. 

Established in 1950, Ahmed Seddiqi & Sons is a family-owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss brand watches in the Middle East, boasting a portfolio of over 54 prestigious brands across 57 locations in the UAE. 

The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.