Chopard’s boutique at the Mall of the Emirates in Dubai, UAE, has reopened following a renovation, featuring the brand’s new boutique design concept.

The 92-sq-m boutique exhibits the brand’s new design concept designed by famous French architect Thierry Despont for all new Chopard boutiques or re-openings worldwide. 

The boutique features light-toned wood (white oak), opulent leathers, silk and precious velvet, along with a fireplace.

Despont has chosen to maintain the plush, comfortable charm of the former boutiques, while modernising it to create the feeling of visiting a beautiful private home with well-defined areas accommodating high jewellery creations, watches and accessories.

He has done so while focusing on a sense of intimacy conducive to enabling customers to stroll around the stores in a relaxing manner. Each detail of these points of sale has been thought through in conjunction with Caroline Scheufele, co-president of Chopard and head of the brand’s distribution network.

 “With these new environments, we want to encourage our clients to discover the multiple facets of the Chopard universe,” says Scheufele

Having acquired a larger area, the refurbished Chopard boutique has an exclusive VIP room where it welcomes selected guests and invites them to enjoy the beauty of all Chopard Collections for ladies and gents, including exquisite jewelry, high jewelry and timepieces creations, in a private and relaxing ambiance. 

This boutique is located on the first floor of mall, which is one being one of the leading shopping malls across the Middle East. 

Comprising a five-star hotel and offering a close proximity to Downtown, Mall of the Emirates features more than 500 international brands, more than 700 stores and hosts the Middle East first indoor ski resort and snow park. 

Chopard Co-Presidents Karl-Friedrich Scheufele and Caroline Scheufele are proud to announce the refurbishment of this boutique and its reopening in the mall, which remains one of the main shopping destinations for aficionados of luxury brands in the UAE. 

Mohammed Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons, says: “The reopening of this boutique in a bright new light falls under our long-term commitment towards the brand’s development in Dubai, goal towards which we strive continuously throughout our network of seven Chopard boutiques”. 

The first Chopard boutique was opened in Hong Kong in 1983. By 1998, there were just 15 points of sale. Since then, brand development has steadily accelerated. The Chopard Group is currently represented in 130 countries through 1,600 points of sale and 159 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.  

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvilier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva.

Internationally renowned for its watches and jewellery creations, the House employs today 2,000 people worldwide. The company is independent, vertically integrated and involved in the entire process from the designs to the distribution. Over 30 different crafts are practiced in 3 manufacturing sites with a strong emphasis on in-house training. 

Chopard has built its reputation on iconic collections such as the “Happy Diamonds”, “Happy Sport” and “Mille Miglia” collections. The firm is also highly recognised for its fine watchmaking and manufacture expertise expressed in the LUC collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. 

Established in 1950, Ahmed Seddiqi & Sons is a family-owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Souk Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss watches in the Middle East, boasting a portfolio of over 54 prestigious brands across 57 locations in the UAE.