Maserati will be exhibiting its Alfieri 2+2 concept car at the 2015 Dubai International Motor Show, which takes place next month in Dubai, UAE.

First unveiled in Geneva in March 2014 to celebrate the Italian brand’s centenary, the Alfieri is hailed as archetypal for the future design DNA of Maserati. 

The concept bears the name of the most prominent of the Maserati brothers - the engineering genius who founded “Officine Alfieri Maserati” in Bologna over a century ago. 

Lorenzo Ramaciotti, the mastermind behind the project, says the Alfieri is a “transition point between 100 glorious years of history and the future that is opening up before us.”

The Alfieri concept is a sleek, Italian style 2+2, which clearly affirms Maserati’s racing DNA. Taking inspiration from one of the most fascinating cars of all time, the Maserati A6 GCS-53 designed by Pininfarina in 1954, the Alfieri’s designers have developed a streamlined, uncluttered form. It is characterised by a long, low nose, the characteristic grille and aggressive headlights as well as the signature triple air ducts on the wheel arches and the Saetta badge on the rear pillar. In the 2+2 seat cabin, the design team created a study in simplicity and minimalism. 

In addition to the Alfieri concept car, Maserati has announced also a regional premiere to be unveiled at the Motor Show. 

Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. 

Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat – now Fiat Chrysler Automobiles – since 1993.

Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the centre of Bologna. It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.

Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 75,000 units annually and gaining a significantly strengthened presence in the global luxury car market. 

For 2014, Maserati posted a 136 per cent increase in shipments to 36,500 vehicles, driven by the success of the new Quattroporte and Ghibli models. 

The Dubai International Motor Show will be held at the Dubai World Trade Centre from November 10 to 14 and feature around 100 exhibitors.