Mon, Feb 27, 2017
Montblanc has crafted a new limited edition car key for BMW, which allows drivers to open the door of the car at a distance and start or stop the engine without ever having to find the right button to press.
With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and can be worn three different ways.
The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.
“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”
This limited edition is the third collaboration between two luxury pioneers united by a passion for ground-breaking technological innovation and elegant design, following the creation of a collection of leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100th anniversary in 2016.
For the launch of the new BMW 5 series the new Activity Key, measuring a mere 5 cm by 2 cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.
The key will be available this summer 2017 at BMW dealers.
-
Sophie’s choice
Tue, Jun 23, 2015 -
Chopard unveils an ethical collection
Tue, Jun 16, 2015 -
Bulgari unveils new Divas
Sun, Jun 14, 2015 -
Omega reimagines Seamaster
Mon, Jun 8, 2015 -
Night sky inspires new Hermès watch
Tue, Jun 2, 2015 -
Harry Winston helps love Blossom
Sat, May 30, 2015 -
Guests see stars at Omega’s Apollo 13 gala
Thu, May 28, 2015 -
New perfumes embody Moorish spirit
Mon, May 25, 2015 -
FP Journe watch fetches $710,000 for charity
Sat, May 16, 2015 -
Inaugural watch auctions fetch $32m
Sat, May 16, 2015 -
Jewels sale fetches record $161m
Sat, May 16, 2015 -
RM unveils new Yohan Blake edition
Sun, Apr 12, 2015 -
Bulgari’s Aqva Divinia ‘treasure from the sea’
Tue, Apr 7, 2015 -
Calvin Klein unveils new summer scent
Tue, Apr 7, 2015 -
New Piaget jewels dazzle polo gala
Mon, Apr 6, 2015