Mon, Mar 20, 2017

Luxury Goods, Jewellery & Watches
Landmark TAG Heuer watch on eBay

TAG Heuer’s landmark 1,000th tourbillon watch is being auctioned off for charity on eBay.

The 1,000th COSC-certified tourbillon comes in a magnificent presentation box which also contains the new TAG Heuer Connected Modular 45 watch.

The whole package is being auctioned on eBay until March 29, 2017, and the bid price currently stand at a little over $19,000.

All proceeds from the sale will go to the Make-A-Wish foundation, whose mission is to grant the wishes of seriously ill children.

All TAG Heuer’s 1000 Heuer-02T tourbillon movements have been certified by Contrôle Officiel Suisse des Chronomètres (COSC), an independent testing body,

The 1,000 pieces were produced and assembled at TAG Heuer’s La Chaux-de-Fonds and Chevenez sites in Switzerland. 

From machining to fitting of the main plate, assembly of the movement, adjustment and fine-tuning, casing-up, functional and aesthetic testing, engraving, and fitting of the bracelet or strap: every step is performed in-house.

The Heuer-02T COSC Chronograph Tourbillon movement was designed and developed entirely at TAG Heuer in line with CEO Jean-Claude Biver's desire to make the Swiss brand a leader in accessible luxury. 

A skeleton movement, low-inertia tourbillon designed in carbon and titanium (the only one currently on the market), it comprises 284 components, has a diameter of 31 mm (13 ¾’’ lignes), a thickness of 6.9 mm and a frequency of 4 Hz (28,800 vibrations/hour), with a power reserve of 65 hours. 

The movement was conceived in 2015 with the aim keeping its cost below the CHF15,000 mark and the first watch was unveiled at Baselworld last year.

A price-tag of CHF14,900 for a Swiss tourbillon watch is unprecedented, as such watches generally sell for four to five times that price.  

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