Accor, a world-leading augmented hospitality group, has signed a new Fairmont property in Saudi Arabia on the Ajdan Waterfront development at Al Khobar in the Eastern Province.

Featuring 160 rooms and serviced apartments besides four dining outlets and meeting rooms that can accommodate large social and corporate events, the new Fairmont Ajdan Al Khobar is set to open its doors in 2023.

In addition to the rooms, the hotel will also feature a Gold Lounge, a Fairmont Spa, a fitness area, a swimming pool, and a kids club.

Accor currently operates 39 properties with 14,314 keys in KSA with a pipeline of 33 properties with 10,060 keys.

The hospitality group is partnering with Ajdan Real Estate Development Company, the lifestyle focus, internationally award-winning developer. This come as part of its plan to expand its luxury footprint in Saudi Arabia.

"Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan," remarked Abdullah AlFozan, the Chairman of Ajdan Real Estate Development Company.

"This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia," noted AlFozan.

CEO Mohammed Al Otaibi said by signing this development, the Suaid group had completed the final piece of Ajdan waterfront components.

"We are proud to be the first private developer that joins its footprint with Accor, achieving this major transformation in lifestyle and tourism industry in the eastern province," he added.

Strategically located on the waterfront in the heart of Al Khobar’s centre, the property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential, and entertainment components.

Moreover, the hotel will be close to the Saudi Aramco Headquarters, the King Abdulaziz Cultural Centre and Airbase, King Fahd University of Petroleum & Minerals, and various malls and attractions in the city.

In addition, and most importantly, is its vicinity to the King Fahd Causeway, which connects thousands of passengers from Al Khobar to Bahrain.

"We believe the new Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, and maybe even the whole of Saudi Arabia, adding to the strong momentum the Fairmont brand is seeing in the kingdom after the successful opening of Fairmont Riyadh,” remarked Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

"Overall, with the powerful Fairmont brand features, through to the unique architecture and expressive décor added to its prime location, the hotel promises to deliver a luxurious and unforgettable experience to its visitors," he added.