International fine jeweller and watchmaker Harry Winston has signed American singer, songwriter, and producer Robin Thicke, as its timepiece ambassador.

Robin Thicke will serve as the ambassador of Harry Winston timepieces and will support the brand through a variety of media and promotional activities.

“We are proud to introduce Robin Thicke as our timepiece ambassador,” said Nayla Hayek, CEO of Harry Winston. “As a distinguished recording artist, Robin’s natural ability to translate emotion into sound, passion for creating timeless music that transcends genres and generations, and commitment to music-oriented community programs, perfectly complements the origins of the Harry Winston story and captures the creative and innovative spirit behind its timepiece designs."

“Growing up in Los Angeles – surrounded by the entertainment industry – the Harry Winston name was always synonymous with the red carpet. From its incredible heritage; to its reputation for creating the ultimate and most exceptional; to its dedication to philanthropic causes that are helping to change the world,” said Thicke. “Harry Winston is a brand that I have long admired and I am honoured to serve as its Timepiece Ambassador.”

In October 2015, Harry Winston unveiled the latest iteration of its highly acclaimed Opus series, in Baden-Baden, Germany, in which Thicke was a special guest performer.